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By: Mike Martin-Banks
Mike

It is funny how I can still remember walking through the mall with my dad and hearing him talk about a magazine dedicated fully to Nintendo. I was both confused that I had never heard of this before, and also very intrigued. A week later, my dad signed me on for a one-year subscription.

My first issue, which I still have horded away, came with a little membership card (that I unfortunately misplaced). It was Volume 21, dated February 1991, that featured Star Tropics on the cover. I remember reading the entire issue at least fifteen times completely. Whether it was on my school bus (I can't remember if I was in first or second grade at the time) or on my parents bed next to where my NES had been hooked up to an old switch box TV. I thought NP was one of the greatest things I had ever had the pleasure reading at that time. And as it grew with more issues, so had I with more years.

Last week I received the most recent issue in the mail from my same renewed subscription address, volume 147 (that's 126 issues since my first experience). And honestly, I cannot tell a lie -- my reading time clocked in at about ten minutes. Afterwards the sleek, new issue was stuffed in a pile with my other game magazines never to be seen or flipped through again. This feeling that I now have cannot even come to grips within an inch of my past enjoyable hours of the same magazine company.

This didn't come as a surprise to me. Actually, it has been happening to me for quite some time lately. I think this newly adapted "flip-throw-repeat" ritual began sometime around the early 100 issues. One day, I stepped outside to get the mail and felt a familiar thick and slick touch that I had come to know as another Nintendo Power. I remember opening it and seeing something I had never expected. A moment that put life into a new, different perspective - or, at the very least, sealed the truth of my recent denial.

What I am referring to is an advertisement-filled magazine; the first of NP. After paging through the ads, which were a 1-to-3 ratio, I was utterly shocked. Naturally, the sly Nintendo put a little message explaining that adverts were added to inform readers of new games and that none of the content would be adjusted. I thought to myself, what a bunch a bull those words really were and how Nintendo changed so much since the first airplane ride visit outside of Japan.

I was pretty depressed, to say the least, while paging through and reminiscing the issues of the past that had dealt with a major portion of my childhood. You may think I am being too rash with this statement, but, after putting down my once-opened magazine, I realized that nothing in this country was sacred anymore. (I don't dare to say in this world. Not just yet, at least. I still have room for more jadedness.)

Could it have been that I was blinded by the awesome, bright rays of Nintendo's dominant bliss at such an early age that they managed to somehow create a greater influence on me, and many other gamers worldwide, that is now dimming? Whatever the reason was, I did not take this change so lightly. I guess I should have anticipated this kind of action was, indeed, on the way, seeing that they took out many of the things that had made NP such a joy to read.

Going back into time, as the months of my subscription went by, so did the numerous sections; the comics (Howard & NESter, Legend of Zelda, Star Fox, Super Mario Adventures), the dorky power counselors, and drastically less strategic printed tips and walkthroughs. Impressive drawings, sketches, and (even) modelized video game pictures were turned into cold, computer-generated images. The saddest, however, was the colored pages' renown personality slowly being sucked away by newer, more-current, unemotional, robot writers and editors.

While reading the responses of the only opinionated section of the new magazine, mail bag, it was as if I was holding out one hand to catch an automatic response print-out from some computer programmed to deal with such questions.

After making these complaints, why do I still hold a subscription? That is a good question. There is something inside of me hoping for the past to grace the future. I do not know for sure, but whatever the reason, I continue to receive the same mail every month for what has now been a total of 10 years. I ask myself: How long can I keep wasting my money like this? I hope the staff at Nintendo Power realizes this (which you can beat I'll be sending them this little editorial that will probably by followed by a typical, unsatisfactory reply) and brings back some of the fun that I remember oh-so well.

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