Submitted for the approval of the Nintendo Nerd Society, I submit my tale of Adventures in Nintendo Whoredom: Corporate Tricks, No Consumer Treats.

In 1989, Ben Cooper created a grotesquely stupid mask and costume combo to cash in on the Nintendo's appeal and popularity. This is the true story of the Halloween costume that was but should have never been.

If this were a Halloween costume contest, which mask would you say is scarier? The dismal "resemblance" of a major media star shoddily thrown together, or the mucus-green deathmask of a demonic creature? For me, three words will provide a clear answer to that: Erin Go Bragh.

I am convinced that the executives at Ben Cooper made a leprechaun mask mold years before Miyamoto's masterpiece and were stuck with warehouses full of them, unable to sell the foolish quasi-Lucky Charms outfits to slick kids. Always remaining hopeful (those greedy jerks), when Link and Zelda came along and filled the TVs of households everywhere in the country, the execs followed the rainbow to Video Game Marketing Hell and came up with an evil plan to sell their rejected leprechaun masks, passing them off as Link instead. From the chubby Irish cheeks to the stereotypically fiery red hair, this rendition of the famous video game hero might have been able to fly if Hyrule was inside of Ireland and the Dungeons in the games were meant to be the scattered dark, dank pubs in Dublin. Because Link is a Hyrulian, and certainly not a Dubliner, and Princess Zelda is far from being a Molly Bloom herself, so we are ultimately left with a dreadful, completely indistinguishable mask. How goes the rest of the costume?

A trash bag with somewhat pretty, somewhat confusing artwork, and a slit on the back to fit over you. As if Ben Cooper could read minds, or apparently was a company not run by people desperately requiring immediate cataract surgeries, they thought it would be necessary to clue people in as to your costume's true identity and help as best they could prevent a situation where all night you're called a leprechaun by dozens of old ladies. They solved that problem by filling the entire front part of the "costume" with a stone background and applying a Legend of Zelda logo on top. The character Link, despite his right foot appearing to be stuck in the hardening cement, looks... well, looks like an overweight hair-bleeched munchkin who stayed much too long in the tanning booth.

Back View , Side View

But the good things about this mask and Link costume--what are they? Could there be anywhere a list of, say, five or so points of praise that could balance out some of the bad?

What is this! The luck of the Irish, is it? Why! Ben Cooper has listed five features on the back of the box that they thought were good enough reasons for a concerned parent to purchase this otherwise ridiculous costume.

1. FLAME RETARDANT: Except after washing, Ben Cooper remarks. If you wash the costume, then you run the risk of becoming a retard wearing a flaming garbage bag.

2. NON-TOXIC: Kids, feel free to eat the plastic so your parents can buy you another costume, but please don't wash the plastic first. In your throat and stomach it'll feel like eating fire.

3. COLOR BRITE: It's like Lite Brite, but not.

4. VISION: Because Ben Cooper wants all children to see their tormenters and bullies clearly, so they know just who to seek out revenge upon thirty years down the road.

5. MASK FASTENERS: Otherwise known as a "rubber band." Parents might have been on the fence even after the attractive vision point of point #4 was made, but #5--look out--the addition of the rubber band--now it's sure bet. A real winner. A slam dunk.

Much to my dismay, the costume is extremely small, and unfit for my aging figure. If somehow I was able to fit this thing round my body and stomach, though, if any man tried this thing on, I know it'd be the most frightening display on God's green earth. I don't wish to bring down the fires of armageddon and call forth the four horsemen of the apocalypse at this particular time, so I'll spare you and the rest of the world's civilizations all of the bulging, hairy particulars. On the bright side, I chased my boston terrier through three rooms and was eventually able to yank him from his hiding place from underneath the bed to model the full costume.

So we come now to the end of this feature and I find myself greatly disappointed with myself. After the shock of the strange O'Link design, and the green Hefty bag body costume, I would hate for this distinctively scary piece to end without one more big scare. Call it a great clash of the cymbals, a hiding finale to the article's build-up, a sudden twist to leave the reader horrified and remembering his stricken fear days later. It needs a lasting shrill scream to echo into the night air.

 

Happy Halloween! -Mike