Birth of the
One of the advertising giants
of the eighties, the Noid was Domino's
Pizza chance of creating a nationwide ad frenzy.
They did not disappoint.
Like other company characters, Trix rabbit and
the Cookie Crisp robber for a couple of examples,
the Noid was a mischievous character on a mission
to make pizzas cold with his "freeze
ray". Although quite completely simple (and
all the more dumbfound), the slogan: Avoid
the Noid, became a hit catch-phrase.
Merchandise, and Video Games
Popularity and merchandise go together
hand-in-hand in the advertisement business. The
Noid was of no exception. Domino's Pizza handed
out the license to numerous toy companies. The
result was a bombardment of hats, pins, posable
figures, and so much more.
Then came the games: Avoid the Noid
was the first Noid game to be released
exclusively on the computer. The game revolved
around a deliveryman trying to get away from the
Noid and his hijinks while delivering pizzas to a
multi-level office building.
The second, and last, game gained a much
larger fan base. This came to be Yo! Noid
for the Nintendo Entertainment System.
Rest in Peace
But the Noid didn't receive all good
press. After the craze subsided and older
commercials were played due to the lagging new
ideas, fans of the Noid grew tired of him. Other
icons, such as 7Up's Spot, were now popular hits.
Around this time an incident involving a promo
event left a man dressed up as the Noid hiding
for his life from a rebellious teenager gang. He
was caught by the hoodlums (behind a tree) and
beaten to death. This resulted in employee and
fan boycotts until it finally became history.
Domino's Pizza quickly removed all promotions
and commercials without any notices. The Noid
vanished in the blink of an eye.